OUR PRODUCTS : WEB ANALYTICS
What is web analytics ?
Web analytics is a function of collecting and analyzing data on a web page for the use of making internet marketing decisions.
Assuming that on has a very well designed and optimized website that is generating high traffic a web analytics set up will be the next logical step towards a complete internet marketing system.
Continous improvement of the web marketing can only be done through measuring the success at a time and make adjustments accordingly, this can only be done by collecting visitors information and their behavior.
Here is a list of data that can be collected on a web page:
- Number of clicks, visits, visitors, new visits vs. old visits, geographical region down to the city, Number of conversions (leads, sign ups, check outs after a shopping cart, etc...) on a page.
- A segmented report of visits through different sources : search, referral sites, direct, paid seach.
- A listing of keywords used to reach the web page.
- Bounce rate for every page on the site. This is a critical data to have as it indicates problematic areas in the site that need fixing.
Google Analytics is the most versatile and famous web analytics service today. We have been using Google analytics to generate data and perform the analysis to customers requirements to improve thier ROI. To discuss a traffic (and profit!) generating web analytics program for your website, contact us today.
As your Internet Consultant can offer you expert Google analytics service as part of your new Internet Solution, or as an upgrade to your existing system. Either way, this essential service will help you make a data driven decision for more targeted traffic to your website unlocking the full potential of your online presence and eventually an improved ROI.
