Web Analytics

"Learn a great deal about who your visitors are and how they = interact=20 with your website."

Follow the scent...

Web Analytics, also referred to as website traffic analysis, gives = you=20 information that you can leverage to better understand how visitors are=20 interacting with your website, and how you can dramatically increase = your=20 customer conversion rates.

Every website must have business goals and defined objectives. When = customers=20 realize those goals, you have conversions. As the website owner, you can = use=20 metrics data to encourage visitors to purchase, subscribe, register, = make=20 referrals, or accomplish other goals that can be both measured and = optimized.=20 Yes, it's possible to funnel Web analytics information directly to the = bottom=20 line and turn data into dollars. Contact your local WSI = Consultant to=20 find out how to follow the scent of a customer.

Use data effectively 

Online, almost everything can be measured: unique visitors, clicks,=20 engagement, buzz, open rates, conversions, demographics, branding and = time spent=20 are just a few examples of the many available metrics. Marketers and = business=20 owners like yourself embrace the very real potential of all this = information =E2=80=93=20 but often feel overwhelmed by mountains of data, or stymied by the = technology=20 that delivers the solutions.

So how should you determine what to measure? Establish a data-centric = company=20 culture? Make sense of all the data, charts and numbers at your = fingertips =E2=80=93=20 then turn it into action? Measure across channels (even offline)? = Forecast?=20 How do you best evaluate your Web Analytics data? Contact your = local WSI=20 Consultant to learn more.

Get a pulse on industry and competition

In case you are wondering, Web analytics isn't just all about you.=20 Competitive data can provide an apples-to-apples comparison of you to = your=20 online competitors and your industry. WSI can help provide data that = enables you=20 to gauge metrics such as the percentage share of industry visitors to = your site;=20 the campaigns competitors are running and how well they work; = benchmarking=20 search marketing; industry conversion rates, and more.

Get into your customer=E2=80=99s mind to gain greater profits

You can learn a great deal about who your visitors are and how they = interact=20 with your website.  Web analytics can tell you how they arrived at = your=20 site -=E2=80=93 did they arrive via a search engine, follow a link to = your site, click=20 on your pay-per-click ad, or type in your website address directly into = their=20 browser.  You can tell how long they stayed on each page, where = they=20 clicked, what pages they viewed as well as from which page they exited = your=20 site. 

Once you understand visitors' behaviour, you will be able to identify = and=20 eliminate navigational obstacles that slow down or prevent visitors from = completing the conversion goal. The result will be an improved visitor=20 experience encouraging more conversions. A WSI Consultant can show you a = scientific, logically progressive way to make more money online using = Web=20 Analytics. Call for a meeting today!